Wüsthof  For decades Wüsthof has been the secret weapon of any professional kitchen. So how do we spread the word without losing the brands elitist persona? We feature “up and coming chefs” each with a unique point of view. We delve into their passions and their tools, and begin defining "the Edgë". This 360 campaign inspired "the chef of tomorrow" with online videos, daily tips, recipes and updates from each chef at wusthofedge.com and on Facebook. The campaign gave the consumer priceless insights, each chef their own fan base and an outpour of Wüsthof passion.