Melanie Forster International Creative CD/AD
From luxury brands such as BMW to everyday products such as Diet Pepsi. Melanie’s advertising and design career has spanned a vast list of clients and continents.
In New York she set the city on fire- literally. The Mayor decided to cut funding to the New York Fire Department and close several fire houses. How did she help? Melanie projected fire on buildings all over the city, (including the Mayors home). NY was burning. The message; “Don’t call the fire department, call the Mayor”. The reaction from the media and public was amazing. The project saved fire houses and lives.
In London she worked on BMW, redefined Mini and created a Batchelors Cup-A-Soup “mini tv/ad series”, all of which became award winning campaigns.
In Paris she oversees and creates campaigns for regional and global brands in a fully integrated agency, with special focus of evolving brands into the beauty and fashion category.
With an international list of clients under her belt, she has been fortunate enough to create campaigns which have won awards at the Cannes Lion Awards Show, D&AD, The One Show, Clio, Communication Arts, Art Directors Club and British Television Awards.
Melanie has gained an immeasurable level of understanding of brand communication and entertainment integration beyond traditional medium. She has helped pitch, win and run accounts such as Diet Pepsi, Subaru, LG, and has worked at award winning agencies; Crispin Porter + Bogusky, Ogilvy, DDB, JWT, BBDO, Havas, (just to name a few).
While in America she established herself as a “go to” creative, but decided to spread her international wings once again and relocated to Paris where she works at a global division of Y&R as an Associate Creative Director.
Melanie constantly seeks out new technology to help redefine how brands connect to their consumer.
The One Show
Art Directors Club
British Television Awards
New York Addys
London International Awards
Creative Review Awards
Campaign Poster Awards
Travel Advertising Awards
Young & Rubicam Global Division / France - Associate Creative Director, Current Position
Manages and creates campaigns in fully integrated global division of Y&R for regional & global brands across Europe and the UK. Specializing in evolving brand positioning. Focus on the fashion/beauty category. Succeeded in increasing sales for Palmolive and Colgate.
TBWA /France - Creative Director/AD Freelance
Developed integrated 360 brand campaigns for Nissan Europe. Nissan Note, Prius, Micra, Pulse and Leaf.
Agency Saks, “Influencing the Affluent” / NY - Creative Director/AD Freelance
Focus on evolving luxury brands. Created fully integrated campaign to relaunch master chef knives, Wüsthof. Developed brand identitites for Leading Hotels of the World, Tata Water and Starck luxury products.
Havas Euro / NY- Creative Director/AD Freelance
Developed work for New York Life - “Keep Good Going” campaign which reached a 50% higher “click to view rate” in the category. Developed campaigns for Atlantic City, Clearasil and Veet.
McCann / NY - Creative Director/AD Freelance
Developed fully integrated campaigns to relaunch American Airlines. Other clients also included Acuvue 2015 World Cup, Mastercard and NYSE.
Crispin Porter + Bogusky / USA - Creative Director Permanent Freelance
Oversaw productions for Old Navy. Developed campaigns for Gap.
Ogilvy / NY - Creative Director Permanent Freelance
Took part in the multi million dollar Global SC Johnson and Philips pitch. Developed interactive campaign to launch new Dove products, re-invented the IKEA art of assembly through an online campaign and worked on Hellmans.
KBS + Partners / NY - Creative Director/AD Freelance
Rebranded, redesigned and developed campaigns for beauty client, John Frieda.
DDB / NY - Vice President Creative Director
Part of the team that pitched and won the multi million dollar Diet Pepsi and Subaru accounts. Developed and grew the business across North America. Launched with a Super Bowl commercial starring Puff Daddy, Eva Longoria, Xhibit from “Pimp my ride”. Worked on Diet Pepsi new product launches. Launched the new award winning Subaru campaign. Creative Director on Subaru, Diet Pepsi, Anheuser Busch, Budweiser, Bud Light, NY Lottery.
Named Advertising Age and Adweek, Global Network of the Year. 2003/4
Berlin / NY - Creative Director/AD Freelance
Developed campaigns for Coca Cola.
TBWA / NY - Creative Director/AD Freelance
Developed campaigns for pitches.
BBDO / NY - Creative Director/AD Freelance
Developed campaigns for Office Depot.
JWT / NY - Creative Director/AD Freelance
Created guerilla campaign for Huggies capturing parents attention wherever they were.
Hill Holiday / NY - Senior Vice President Creative Director
Created an award winning agency from a Satellite office. Pitched and won the LG account. Launched LG in North America. Oversaw Waterford Crystal, Priceline, Popeyes, American Lung Association which all became award winning accounts. Other accounts included: VitaminWater, BikeHampton, Metroforce,
Ammirati Puris Lintas / London - Senior Creative
Lead creative on Mini and Rover Cars. Reinvented Mini, created several award winning campaigns and repositioned the brand in the fashion category, partnering with Vogue. Launched the very successful Batchelors Cup-A-Soup “series” consisting of 15 “mini” episodes. Other clients: Birds Eye, Impulse, Sure, Peperami.
WCRS / London - Senior Creative
Worked on the award winning accounts; Carling Black Label, BMW, The Daily Telegraph, Newcastle Dog and Cat shelter, Danish Bacon, Lever, Sharwoods, Daily Telegraph, Lego, Louis Marcel, Sega, Sealink Ferries, Thomson Holidays, Lunn Poly, Womankind Charity.
FCO boutique agency / London - Art Director
Creative on Mazda Cars, BBC, Technics, Heath and Heather speciality teas, Healthcrafts Health foods, The Central Offce of Information (COI).
Leagas Delaney / London - Art Director
Learnt how to find a truth, educate & entertain a consumer and create a great brand.
Diet Pepsi Jazz
Carling Black Label Lager
Johnnie Walker Black Label
Standard Russian Vodka
Johnson & Johnson
Heath And Heather Teas
John Frieda Hair Care
Colgate / Palmolive
Leading Hotels Of The World
American Lung Association
Newcastle Dog And Cat Shelter
Dun & Bradstreet
Our Price Records
BBC Radio Five
The Daily Telegraph
Perf Go Green