Melanie Forster International Creative CD/AD
 
 

From luxury brands such as BMW to everyday products such as Diet Pepsi. Melanie’s advertising and design career has spanned a vast list of clients and continents.

 

In New York she set the city on fire- literally. The Mayor decided to cut funding to the New York Fire Department and close several fire houses. How did she help? Melanie projected fire on buildings all over the city, (including the Mayors home). NY was burning. The message; “Don’t call the fire department, call the Mayor”. The reaction from the media and public was amazing. The project saved fire houses and lives.

 

In London she worked on BMW, redefined Mini and created a Batchelors Cup-A-Soup “mini tv/ad series”, all of which became award winning campaigns.

 

In Paris she oversees and creates campaigns for regional and global brands in a fully integrated agency, with special focus of evolving brands into the beauty and fashion category.

 

With an international list of clients under her belt, she has been fortunate enough to create campaigns which have won awards at the Cannes Lion Awards Show, D&AD, The One Show, Clio, Communication Arts, Art Directors Club and British Television Awards.

 

Melanie has gained an immeasurable level of understanding of brand communication and entertainment integration beyond traditional medium. She has helped pitch, win and run accounts such as Diet Pepsi, Subaru, LG, and has worked at award winning agencies; Crispin Porter + Bogusky, Ogilvy, DDB, JWT, BBDO, Havas, (just to name a few).

 

While in America she established herself as a “go to” creative, but decided to spread her international wings once again and relocated to Paris where she works at a global division of Y&R as an Associate Creative Director.

 

Melanie constantly seeks out new technology to help redefine how brands connect to their consumer.

 

 

 

 

 

Awards

 

Cannes Lion 

D&AD

The One Show

Communication Arts

Art Directors Club

British Television Awards 

National Addys

New York Addys

London International Awards

Creative Review Awards

Campaign Poster Awards

Travel Advertising Awards

Clio Awards

 

Experience

 

Young & Rubicam Global Division / France - Associate Creative Director, Current Position

Manages and creates campaigns in fully integrated global division of Y&R for regional & global brands across Europe and the UK. Specializing in evolving brand positioning. Focus on the fashion/beauty category. Succeeded in increasing sales for Palmolive and Colgate.

 

TBWA /France - Creative Director/AD Freelance

Developed integrated 360 brand campaigns for Nissan Europe. Nissan Note, Prius, Micra, Pulse and Leaf. 

 

Agency Saks, “Influencing the Affluent” / NY - Creative Director/AD Freelance

Focus on evolving luxury brands. Created fully integrated campaign to relaunch master chef knives, Wüsthof. Developed brand identitites for Leading Hotels of the World, Tata Water and Starck luxury products.

 

Havas Euro / NY-   Creative Director/AD Freelance

Developed work for New York Life - “Keep Good Going” campaign which reached a 50% higher “click to view rate” in the category. Developed campaigns for Atlantic City, Clearasil and Veet.

 

McCann / NY -   Creative Director/AD Freelance

Developed fully integrated campaigns to relaunch American Airlines. Other clients also included Acuvue 2015 World Cup, Mastercard and NYSE.

Crispin Porter + Bogusky /  USA  - Creative Director Permanent Freelance

Oversaw productions for Old Navy. Developed campaigns for Gap.

 

Ogilvy / NY - Creative Director Permanent Freelance

Took part in the multi million dollar Global SC Johnson and Philips pitch. Developed interactive campaign to launch new Dove products, re-invented the IKEA art of assembly through an online campaign and worked on Hellmans. 

 

KBS + Partners / NY - Creative Director/AD Freelance

Rebranded, redesigned and developed campaigns for beauty client, John Frieda.

 

DDB / NY - Vice President Creative Director 

Part of the team that pitched and won the multi million dollar Diet Pepsi and Subaru accounts. Developed and grew the business across North America. Launched with a Super Bowl commercial starring Puff Daddy, Eva Longoria, Xhibit from “Pimp my ride”. Worked on Diet Pepsi new product launches. Launched the new award winning Subaru campaign. Creative Director on Subaru, Diet Pepsi, Anheuser Busch, Budweiser, Bud Light, NY Lottery.

Named Advertising Age and Adweek, Global Network of the Year. 2003/4

 

Berlin / NY -  Creative Director/AD Freelance

Developed campaigns for Coca Cola.

 

TBWA / NY -  Creative Director/AD Freelance

Developed campaigns for pitches.

 

BBDO / NY -   Creative Director/AD Freelance

Developed campaigns for Office Depot.

 

JWT / NY -  Creative Director/AD Freelance

Created guerilla campaign for Huggies capturing parents attention wherever they were. 

 

Hill Holiday / NY - Senior Vice President Creative Director

Created an award winning agency from a Satellite office. Pitched and won the LG account. Launched LG in North America. Oversaw Waterford Crystal, Priceline, Popeyes, American Lung Association which all became award winning accounts. Other accounts included: VitaminWater, BikeHampton, Metroforce,

 

Ammirati Puris Lintas / London - Senior Creative

Lead creative on Mini and Rover Cars. Reinvented Mini, created several award winning campaigns and repositioned the brand in the fashion category, partnering with Vogue. Launched the very successful Batchelors Cup-A-Soup “series” consisting of 15 “mini” episodes. Other clients: Birds Eye, Impulse, Sure, Peperami.

 

WCRS / London -  Senior Creative 

Worked on the award winning accounts; Carling Black Label, BMW, The Daily Telegraph, Newcastle Dog and Cat shelter, Danish Bacon, Lever, Sharwoods, Daily Telegraph, Lego, Louis Marcel, Sega, Sealink Ferries, Thomson Holidays, Lunn Poly, Womankind Charity. 

 

FCO boutique agency / London - Art Director

Creative on Mazda Cars, BBC, Technics, Heath and Heather speciality teas, Healthcrafts Health foods, The Central Offce of Information (COI). 

 

Leagas Delaney / London - Art Director

Learnt how to find a truth, educate & entertain a consumer and create a great brand.

 

 

 

 

Client List

 

 

Cars

BMW

Subaru

Mini

Mazda 

Nissan

Rover

 

 

Soda

Coca Cola

Diet Pepsi

Diet Pepsi Jazz

Tata Water

Glaceau Vitaminwater

 

 

Alcohol

Anheuser-Busch

Carling Black Label Lager

Johnnie Walker Black Label

Standard Russian Vodka

Heineken

 

 

Packaged Goods

Knorr

Huggies

Waterford Crystal

Johnson & Johnson

Bioré

Sure Deodorant

Impulse

Lynx

Batchelors Cup-A-Soup

Flora Margarine

Birds Eye

Walkers Crisps

Danish Bacon

Lever

Sharwoods

Nestle Rowntree

Wüsthof

Lego 

Louis Marcel

Acuvue

Clearasil

Healthcrafts Healthfoods

Heath And Heather Teas

Hellmann’s

Sega

John Frieda Hair Care

Colgate / Palmolive

Dove

SC Johnson

 

 

 

Travel/Airlines

Leading Hotels Of The World

Priceline 

Sealink Ferries

Thomson Holidays

American Airlines

Lunn Poly

Hyatt

 

 

Charity

American Lung Association

Newcastle Dog And Cat Shelter

Womankind

 

 

Financial

Mastercard

NYSE

Dun & Bradstreet

Prudential

Retail

Gap

Target

Popeyes Chicken

Walmart

Old Navy

IKEA

Office Depot

Interflora Flowers 

Our Price Records

Radio Rentals

Cellular/Electronics

Philips

Technics

Verizon Wireless

LG

 

 

Other

BBC

BBC Radio Five 

London Transport 

The Daily Telegraph

Perf Go Green

Metroforce

COI

NY Lottery

Bikehampton