Batchelors Cup-a-Soup

A campaign becomes an award winning, popular, mini tv/ad series. Sales were dropping. How do we put Batchelors Cup-A-Soup top of mind and expand our consumer base from college students?

We place the product in the office kitchen, show its convenience and the fun moments around this little packet of soup. One set, one camera angle and 10  "up and coming" actors later, 15 commercials were unveiled consecutively, creating buzz, talk, laughter and a following of Cup-a-Soup mini series viewers.