Interflora Interflora isn't a store you can walk into. Their storefront is the message card that comes with the flowers to your door. So how do you put that message card in the hands of potential customers before they buy? We created a print campaign, featured in men's magazines. No logo or headline visible, just a real envelope with a message card inside. Intrigue ensured the envelopes were opened. The messages touched on truths and fun lines that where put into wallets and shown to friends. Men boosted Interflora sales. Messages ranged from, "You've got to work harder when you're not Brad Pitt," "Because diamonds are too expensive," to "Chocolates will only make her fat."