So how do you take a tired brand to the next level? You look at the toothpaste category on a completely new way.
Seeding the expertise of Colgate with the emotional beautifying results, we move a toothpaste into the beauty category. 
A digital movement led by 5 beauty influencers from across Europe and Colgate Expert White becomes the perfect foundation for any look. 
The campaign was 3 times more successful than any previously ran campaign. Sales went up 10%, the commercial was also rated the most watched in the UK and now a new face for Colgate now resonates across the brand. 
A digital movement was led by 5 beauty influencers across Europe to reveal the perfect foundation to their look.