MELANIE
FORSTER
creative director & art director
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Colgate
So how do you take a tired brand to the next level? You look at the toothpaste category on a completely new way.
Seeding the expertise of Colgate with the emotional beautifying results, we move a toothpaste into the beauty category.
A digital movement led by 5 beauty influencers from across Europe and Colgate Expert White becomes the perfect foundation for any look.
The campaign was 3 times more successful than any previously ran campaign. Sales went up 10%, the commercial was also rated the most watched in the UK and now a new face for Colgate now resonates across the brand.
Screen Shot 2018-05-21 at 3.23.50 PM
Screen Shot 2018-05-21 at 3.23.12 PM
Screen Shot 2018-05-21 at 3.24.16 PM
Screen Shot 2018-05-21 at 3.23.50 PM
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