Diet Pepsi

We won the multi million dollar Diet Pepsi account and launched the new campaign with this Super Bowl ad starring Puff Daddy, Eva Longoria, Xhibit, Carson and Wilmer Valderrama. Online interactive games encouraged consumers to "pimp their truck". National tv talk show coverage, before, during and after the Superbowl event, ensured millions of consumers saw the commercial even without viewing the Superbowl game.